Advergame: Shoot the Roach

Shoot the Roach is a crossover Advergame – not only is it a powerful marketing measure, it’s also a commercial success. Conceived to be both an ad game/ giveaway as well as a commercially-marketed casual game, the result was plenty of attention and strong sales.

There’s a plague of creepy-crawly pests headed your way and it’s up to you to put a stop to it in five fast and furious scenarios. Squash, blow away and suck up the roaches before time runs out.